Student orientation in higher education: development of the construct
AbstractThis paper argues that student orientation (SO) is a high order construct that should be measured formatively rather than reflectively. Using a discovery-oriented approach, conducted by...
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AbstractThe aim of this paper is twofold: first to examine the extent to which customer perceptions of employee deep/surface acting influence customer deep/surface acting; second to assess the degree...
View ArticleA new integrated model to explore factors that influence adoption of mobile...
AbstractThe aim of this paper is to test the combined effect of the key components of the Technology Acceptance Model (TAM) and those of the Usage and Gratification Approach (U&G) on intention to...
View ArticleConsumer Rights Paradigm: Development of the Construct in the Jordanian Context
AbstractDue to the lack of empirical measures of consumer rights in developing countries in particular, this research aimed to tackle this issue in the context of Jordan. The research adopted a...
View ArticleCan CSR foster brand defense? A moderated-mediation model of the role of...
AbstractThis paper seeks to understand whether and how perceived retailers’ CSR can reinforce brand defense behavior by customers. Building on signaling theory, the paper proposes that CSR programs...
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